Atlas Shippers International has expanded its delivery network by launching a new direct operation from California to Cebu. Additionally, they have formed a partnership with Filipino R&B sensation Jay R, enhancing their brand's connection with the Filipino community.

A Balikbayan box is a package sent by overseas Filipino workers (OFWs) to their families back in the Philippines through Atlas Shippers International. It typically contains a variety of items, such as clothing, household goods, food, and gifts, serving as a means of maintaining ties and sharing blessings with loved ones.